Predictive Modeling in the Marketing Space - Marketing Analytics Summit

Predictive Modeling in the Marketing Space

Date:

Wednesday, June 4, 2025

Time:

10:40 am

Summary:

Jayda illustrates AI models that predict CTR and customer behavior across Omni-channel campaigns, with proven performance improvements for engagement and conversion. She taps into AI-driven predictive querying and unravels how models retrieve sponsored – and relevant – products based on customer search. She also explores predictive audience lists, AI customer segmentation, optimizing upsell opportunities, and prospecting strategies. Learn how AI can elevate customer engagement and personalization at scale.

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