Bio:

Liz Nichols is a digital analytics leader and architect with over a decade of experience building robust measurement strategies for major technology and real estate platforms. Having scaled data collection and experimentation frameworks for organizations like Realtor.com and VMware, Liz specializes in bridging the gap between raw data and product strategy. Her work is focused on the integration of digital analytics and data science—moving beyond simple measurement to drive measurable business growth. Liz holds a master’s degree from the University of California, Berkeley and is an alumna of Arizona State University.