Your data will never be perfect, but you can still make great decisions with it. Jenn delivers practical ways to work with what you have, to uncover meaningful trends and attribution signals – even in the face of slipping data quality.  Think optimizing consent rates, using bot-mitigation tools, and filling gaps with first‑party data and AI assistance. Jenn walks through the steps of extracting insights even when the numbers aren’t complete, by focusing on trends, relationships, directionality, and alternative attribution methods. Stop waiting for data perfection that will never come.