Bio:

Amanda Williamson brings over a decade of experience in marketing analytics, data science, and ROI analysis. As Marketing Sciences Solution Area Lead at Block+Tackle, she helps organizations turn customer intent and complex data into structured measurement systems that drive targeted, measurable marketing. Her work sits at the intersection of strategy and data, with a focus on building analytics frameworks that scale across campaigns and channels.

Her experience includes measurement and predictive modeling for The Home Depot and Georgia-Pacific, along with ROI methodology development for a Fortune 500 fintech company. She has architected data and measurement frameworks, developed predictive models to improve offer performance, and supported large-scale analytics implementations across marketing programs.

Amanda focuses on taxonomy design, audience strategy, and measurement standardization, helping organizations move from fragmented reporting to consistent, decision-ready insights that enable better, faster marketing decisions.