Agenda 2025 - Marketing Analytics Summit

Agenda
Marketing Analytics Summit 2025
Sheraton Phoenix Downtown Hotel, Phoenix, AZ

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All times are Mountain Standard Time (MST)

Monday, June 2, 2025

Monday

Mon

6:00 pm

Monday, June 2, 2025 6:00 pm

DIMSUM X Marketing Analytics Pre-Summit Gathering

Tuesday, June 3, 2025

Tuesday

Tue

6:00 am

Tuesday, June 3, 2025 6:00 am

Join the RevRun at the Marketing Analytics Summit!

Tuesday

Tue

8:15 am

Tuesday, June 3, 2025 8:15 am

Keynote: Thinking Outside the AI Box. Beyond Automation to Imagination

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

8:30 am

Tuesday, June 3, 2025 8:30 am

The Road to Self-Driving Marketing – and Two Big Lies Holding Us Back

Speaker: Peter Cloutier, Head of Solutions Engineering, Improvado

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

9:00 am

Tuesday, June 3, 2025 9:00 am

Introduction Exercise – Speed Networking

Room:Camelback

Tuesday

Tue

9:40 am

Tuesday, June 3, 2025 9:40 am

Own Your Marketing Data

Speaker: Steve Erbentraut, Managing Director, Technology Solutions, Marketbridge

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

10:30 am

Tuesday, June 3, 2025 10:30 am

The Ideal Tech Stack for Bridging Marketing & Behavioral Analytics

Speaker: Josh Silverbauer, Head of Analytics, From the Future

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday, June 3, 2025 10:30 am

Lessons from the Pit: Overcoming Imposter Syndrome

Speaker: Fred Pike, Google Analytics & Google Tag Manager Freak, Northwoods

Moderator: Dr. Kyle Allison, Founder, The Doctor of Digital Strategy LLC

Room:Paradise Valley

Tuesday

Tue

11:10 am

Tuesday, June 3, 2025 11:10 am

Keynote: Building Analytics Across Teams, Tools, and Timelines

Speaker: Krista Seiden, Founder & Principal Consultant, KS Digtial

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

11:55 am

Tuesday, June 3, 2025 11:55 am

Roundtable – Best. Advice. Ever.

Room:Camelback

Tuesday, June 3, 2025 12:35 pm

Lunch & Learn: Clicks, Not Cliffs: How to Stop Broken Links from Breaking Your Campaigns (and the bank)

Speakers: Dave Smith, CTO, ObservePoint Sam Valind, Chief Strategy Officer, Ripple Equation

Room:Camelback

Tuesday

Tue

1:30 pm

Tuesday, June 3, 2025 1:30 pm

Keynote: Exciting Insights on AI Usage! 🚀

Speaker: Wil Reynolds, CEO & Vice President of Innovation at Seer Interactive, SEER Interactive

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

2:10 pm

Tuesday, June 3, 2025 2:10 pm

Future-Proofing Your Next Best Action Model: Adapting to AI

Speaker: Emma Warrillow, SVP, Marketing Science, RAPP

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday, June 3, 2025 2:10 pm

Marketing Mixed Modeling: Going Beyond Attribution

Speaker: Jim Gianoglio, Founder, Cauzle Analytics

Moderator: Dr. Kyle Allison, Founder, The Doctor of Digital Strategy LLC

Room:Paradise Valley

Tuesday

Tue

3:10 pm

Tuesday, June 3, 2025 3:10 pm

Cracking Attribution in B2B Marketing

Speaker: Nadia Davis, Vice President of Marketing, CaliberMind

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday, June 3, 2025 3:10 pm

Marketing Mixed Modeling: Application and Adoption

Speaker: Jeff Strome, Data Scientist, Recast

Moderator: Dr. Kyle Allison, Founder, The Doctor of Digital Strategy LLC

Room:Paradise Valley

Tuesday

Tue

3:50 pm

Tuesday, June 3, 2025 3:50 pm

Sponsor Elevator Pitches

Speakers: Ali Flynn, Co-Founder, Improvado Eric Westerkamp, CEO, CaliberMind Steve Erbentraut, Managing Director, Technology Solutions, Marketbridge Ethan Prete, VP and Head of Marketing, ObservePoint Ashish Vij, VP, Business Strategy & Marketing, Seer Interactive Navonna Morrison, Director, Apprenticeship Programs, OpenClassrooms

Room:Camelback

Tuesday

Tue

4:20 pm

Tuesday, June 3, 2025 4:20 pm

Keynote: “I solemnly swear that I am up to no good.” Measure Slack, Live and in Person

Speakers: Lee Isensee, Sr. Director of Analytics, Enterprise, Adswerve, Inc. Michele Kiss, Senior Partner, Analytics Demystified

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Tuesday

Tue

7:00 pm

Tuesday, June 3, 2025 7:00 pm

Dinner with Friends

Wednesday, June 4, 2025

Wednesday

Wed

6:00 am

Wednesday, June 4, 2025 6:00 am

Join the RevRun at the Marketing Analytics Summit!

Wednesday

Wed

8:30 am

Wednesday, June 4, 2025 8:30 am

Conference Welcome

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

8:40 am

Wednesday, June 4, 2025 8:40 am

Keynote: Marketing Attribution via ML at Microsoft

Speakers: Michele Garner, Senior Machine Learning Scientist, IDEAs Data Science, Microsoft Gorkem Ozer Yilmaz, Partner Data Science Manager, Microsoft

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

9:10 am

Wednesday, June 4, 2025 9:10 am

Beyond Dashboards: How AI Is Reshaping Marketing Revenue Storytelling

Speaker: Eric Westerkamp, CEO, CaliberMind

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

9:30 am

Wednesday, June 4, 2025 9:30 am

Marketing Balderdash

Speaker: Josh Silverbauer, Head of Analytics, From the Future

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

10:40 am

Wednesday, June 4, 2025 10:40 am

Data Engineers: The Hidden Force Driving Marketing Analytics

Speaker: Mayra Valdés Ibarra, Director of Data Engineering, Justia

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday, June 4, 2025 10:40 am

Predictive Modeling in the Marketing Space

Speaker: Jayda Koland Jones, Founder & Principal Consultant, BDJ Strategy LLC

Moderator: Jim Gianoglio, Founder, Cauzle Analytics

Room:Paradise Valley

Wednesday

Wed

11:25 am

Wednesday, June 4, 2025 11:25 am

Synthetic Data Unleashed: From Sparse to Smart

Speaker: Dr. Kyle Allison, Founder, The Doctor of Digital Strategy LLC

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday, June 4, 2025 11:25 am

From Data Misery to Continuous Data Literacy

Speakers: Anil Batra, Managing Partner, Optizent Jason Bannister, Founder & Principal, Urbancy

Moderator: Jim Gianoglio, Founder, Cauzle Analytics

Room:Paradise Valley

Wednesday

Wed

1:00 pm

Wednesday, June 4, 2025 1:00 pm

Keynote: Applied Machine Learning for Data Science Practitioners

Speaker: Vidya Subramanian, Head of Data Science, Google Play Games, Google

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

1:40 pm

Wednesday, June 4, 2025 1:40 pm

Holistic by Design: The Hidden Power of Data for AI – Why the best AI strategies start long before the first query is run

Speaker: Elizabeth Miller, Founder | Chief Data & Operations Consultant, Bancroft Digital

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday, June 4, 2025 1:40 pm

Adding Audio to Your Data Storytelling Visuals

Speaker: Chalsea-Blaze Chen, Expert in Digital Analytics & Brand Marketing

Moderator: Jim Gianoglio, Founder, Cauzle Analytics

Room:Camelback

Wednesday

Wed

2:15 pm

Wednesday, June 4, 2025 2:15 pm

Turn This Deck Into… Part 1

Speaker: Josh Silverbauer, Head of Analytics, From the Future

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

3:15 pm

Wednesday, June 4, 2025 3:15 pm

Keynote: Export, Upload & Prompt: AI Insights from Your Analytics

Speaker: Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

3:45 pm

Wednesday, June 4, 2025 3:45 pm

Turn This Deck Into… Part 2

Speaker: Josh Silverbauer, Head of Analytics, From the Future

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

Wednesday

Wed

4:15 pm

Wednesday, June 4, 2025 4:15 pm

Keynote: Mastering the AI Pricing Revolution: Maximize Profits, Elevate Customer Value

Speaker: Dr. Adrianne Phillips, Chief Operations Officer, Inner Works Pro

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Camelback

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