Vice President Business Intelligence
Public Broadcasting Service
Amy Sample has been analyzing digital consumer behavior for over 20 years. Previously Senior Director of Strategic Insights at PBS, where she and her team were responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Vice President of the Board of Directors for the Digital Analytics Association and served as a co-leader of the DAA Washington DC chapter. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.