Ella is passionate about building systems that standardize and democratize data, empowering organizations to have trustworthy data to drive everyday decisions. As a Principal Analyst at DocuSign, Ella leads the measurement strategy and analysis for Adoption and Enablement within Customer Success. Prior to DocuSign, Ella was part of the Experience Practice Development team at Bounteous, leading the development of customer data platforms for multiple enterprise organizations. Outside of work, Ella volunteers her time organizing analytics events. She is a Digital Analytics Association Chicago Chapter Leader and a board member of MeasureCamp San Francisco.