Retired Executive Director
Digital Analytics Association
Marilee Yorchak had operational responsibility for all of the DAA’s programs and activities, as well as supervising DAA staff and vendor relationships for five years. She worked closely with the Board to ensure that new initiatives track to the DAA’s mission, that budgetary goals were met, and that organizational growth met or surpassed its targets. Prior to the DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization’s growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University. These days, she consults with non-profits when not posting travel pictures to Facebook.