Bio:

Sheena is Director of Digital Insights and Analytics at Mint Mobile, a disruptive telecom company changing how people buy wireless service. In her role, she leads her team to architect, implement, and interpret user behavior analytics across the brand’s digital products. She is passionate about helping business stakeholders uncover meaningful insights across diverse datasets and then transform these insights into impactful next steps. Additionally, Sheena specializes in measurement strategy and analysis of testing and optimization programs, leveraging both quantitative and qualitative data to surface the holistic user journey. When Sheena isn’t busy looking for answers to the “why’s” around user behavior, she can be found spending time with her family at the beach or curled up with a good book.