A Prescriptive Engine for Email Marketing - Marketing Analytics Summit Las Vegas

A Prescriptive Engine for Email Marketing

date:

June 3, 2020

Time:

11:30 am

Summary:

Reinforcement Learning – rewarding the machine for better outcomes – was front and center for Samsung’s email optimization. Venkata developed an agent that intelligently learns from previous campaigns and prescribes target population to maximize engagement (CTR) and thus conversions. Venkata shares how this Prescriptive Engine agent solves the Multi-Arm Bandit problem/Exploration-Exploitation dilemma. 

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