A Prescriptive Engine for Email Marketing - Marketing Analytics Summit

A Prescriptive Engine for Email Marketing


Wednesday, June 3, 2020


11:30 am


Reinforcement Learning – rewarding the machine for better outcomes – was front and center for Samsung’s email optimization. Venkata developed an agent that intelligently learns from previous campaigns and prescribes target population to maximize engagement (CTR) and thus conversions. Venkata shares how this Prescriptive Engine agent solves the Multi-Arm Bandit problem/Exploration-Exploitation dilemma. 

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