From connecting web and app analytics, to layering in all the other CRMs, IoT devices, e-mail campaigns etc.,  Mai reviews the advantages and challenges of mobile analytics in this digital transformation era. She lays out a plan for digital analysts to transition from siloed reporting to dynamic, powerful, user-centric analytics that enables acceleration of digital transformations. Mai walks through examples and use cases of cross device integrations and shows how to win micro-moments across the user journey. Learn how to stitch together a story that leads to actionable insights and , in turn, successful transformations.