Taking a proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your implementation, which ultimately boosts your credibility. This session will offer ways you can become your company’s data quality guru with Release Validation and catch analytics errors before they happen, including how to: Address data quality issues before they reach a production environment, with less risk and cost, Focus on implementing tag governance in early development environments, such as staging, dev, and QA, instill a culture of proactive tag governance.