Afternoon Workshop: Becoming a Trusted Advisor
Monday, June 19, 2023
How to get off the ad-hoc hamster wheel of dashboard creation and get executive management to listen
Unfortunately, it’s an all-too-common situation that marketing analytics and data strategy practitioners live on a metaphorical hamster wheel. Urgent requests from management come in and take priority. SQL queries have to be written. “Management needs the info by tomorrow.” And management stakeholders always seem to ask “why is it taking so long?”
So, what’s a marketing analytics and data strategy practitioner to do? It’s clearly not enough to tell stakeholders “it’s more complicated than you think.” And it’s usually not as simple as just asking for a seat at the table, so that you can be more proactive.
What you will learn:
This workshop will help you build the skills you need to earn that seat at the table and to align your management stakeholders in such a way that you and your department can at least partially get off the hamster wheel.
Specifically, this workshop will focus on a variety of ways to communicate and illustrate to management how a marketing analytics and data strategy team should operate and the benefits of transforming the organization’s day-to-day in such a way as to let the team operate as it should.
Who is this for:
Digital Analytics Strategists