In less than two years, the evolution of Business Intelligence (BI) into Gen AI solutions is transforming businesses data. With 20+ years of marketing and analytics experience, Ely shares his real-time journey of scaling Gen AI+BI. He addresses the Executive Shiny New Object Syndrome (we want it now!), the Vendor Shiny New Object Syndrome (we’re slapping AI onto everything!), the tidal wave of Citizen Data Scientists (just let us talk to the data!), and the resulting pressure on data quality and governance. Ely sees this all as a positive change and shares how to deal with the friction and pressure of such a quick change in culture around data.