All the World is Made of Faith, Trust, and Pixie Dust - Marketing Analytics Summit

All the World is Made of Faith, Trust, and Pixie Dust


Monday, May 10, 2021


12:30 pm


Privacy laws and privacy conscious browsers are creating an ominous tension with martech/adtech vendors who are pushing the envelope to the limits of compliance. Stephane lays out the need to put the humans about whom we collect data at the heart of our decision-making processes in order to bring ethics front and center. Thinking through the potential impacts of our data collection and utilization should not be a last-minute patch but a concerted effort to build online trust, empowering individuals and creating strong brand relationships. Learn Stephane’s list of tenets, guiding points, and advice on how no consent means no tracking, the art of privacy by design, and putting the customer in control. If you don’t feel uneasy about the dangers of data collection, you haven’t been paying attention.

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