Navigating Complexity with Analytics - Powered by Insights - Marketing Analytics Summit

Navigating Complexity with Analytics - Powered by Insights


Tuesday, May 11, 2021


12:50 pm



Adib gives us a window into how LinkedIn uses analytics to not only navigate, but also thrive in a rapidly evolving professional landscape of ever-growing complexity. He shares his perspective on the key components that empower a multi-faceted business to utilize data effectively in two ways; internally to bring operational rigor, and externally to empower customers to make better decisions. Learn what to keep top of mind when building innovative analytics solutions that prepare you for the future including:
– Structuring your organization to drive impact at scale – without stifling innovation
– Setting up teams for success
– Effectively measuring impact of insights to drive results
– Broadening your audience and impact as a team to drive better decision making
– Managing stakeholders through effective partnerships with teams that depend on analytics

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