Google Analytics 4 introduces a ton of new concepts, but perhaps one of the most useful for digital analysts is the ability to dive deep into your data with Analysis. The Analysis tool, previously only available to Enterprise clients, allows you to slice, dice, and visualize your data like never before. Learn about backwards pathing, visualizing segment overlap, crafting open funnels, and so much more in this rapid fire session from former Googler Krista Seiden.