Trustworthy data is more important now than ever. Establishing data excellence for your marketing efforts is critical – but how do you ensure your data is high quality? One-time data validation isn’t enough for your critical pipelines. Kate reviews the key components to create a long-term data reliability strategy. Who should be involved? How do you create and utilize tools to enable monitoring? She also provides insights into how best to work across siloed, specialized divisions to create a lasting solution for data quality monitoring.