Most analytics failures start before any data is touched. Poorly framed questions, unclear intent, and vague stakeholder requests lead teams to produce outputs that miss the mark. Angela focuses on the conversations, facilitation moves, and collaborative techniques that determine whether an insight is even possible. Learn how to interrogate a request without antagonizing the requester, expose hidden assumptions, clarify decision context, and tighten the problem statement so the downstream analysis is targeted, relevant, and actionable.