External browser privacy initiatives factors have a big effect on your analytics, optimization, and paid media programs. Cory provides a brief history how we got here and then brings you up to date on the major industry changes since last year’s Marketing Analytics Summit (feels like a lifetime!), and a look at what may be coming. He offers up ideas for how to adjust to this changing landscape and gifts you with a list of resources so you can stay abreast of unrelenting changes.