Gabi and Leah share their radical approach to building data culture at  high-growth companies, fueled by their belief that data is often the least important part of building a data-driven organization. If, for example, you woke up tomorrow and your organization’s data was suddenly perfect and every single employee was a SQL expert, would anything change? Would your colleagues know how to identify the most impactful problems, or ask the right questions of their data? Simply making data accessible isn’t enough; you need to create an active community of employees who are empowered and motivated to use data to solve problems. They tell the tactical story of how their grassroots data innovation program grew from ad-hoc onboarding support to a global network of data evangelists, and some lessons learned along the way.