The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout
this journey to inform, influence and inspire on-line engagement and action? Kent shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big
by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.

• Understand “micro-moments” as part of the purchase path
• Learn how to leverage assets across multiple channels and media
• Develop an attribution program to track the efficacy of your multi-channel campaigns