CDPs: Cookies, Silos, Politics, Oh Boy! - Marketing Analytics Summit

CDPs: Cookies, Silos, Politics, Oh Boy!


Tuesday, June 20, 2023


2:20 pm


Summerlin E


CDPs can be incredible tools to bring together your customer data and drive elevated brand experiences. Setting up a CDP practice requires you to bring together your A-Game, your A-Team, your Class-A data, and your winningest strategies. Sharon gives an honest, sober, sometimes scathing review of what to expect when you challenge politics, silos, and conventions. Learn how to calm internal disquiet and outright dissent so you can have your CDP practice up, running, and improving customers’ and teams’ experience without resorting to Machiavellian machinations.

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