Web analytics is now ~25 years old. That’s old enough to get adult car insurance, have seen a bit of the world, and realize that maybe you don’t know everything. If you’ve been in the industry for a couple of decades, you helped make us what we are today. If you’re new to digital analytics, you’ll want to know if you’re in the right place. In keeping with Seth Godin’s perspective on tribes and cultural norms, Jim paints a picture of our tribe of Digital Analysts: who we are, what we represent, and how we got this way. This is what we stand for. These are your people.