Connecting Offline/In Store Purchases with Online Behavior - Marketing Analytics Summit


Ciara Adkins

Connecting Offline/In Store Purchases with Online Behavior


Friday, June 7, 2024


10:40 am



For lots of companies, the full customer experience includes Buy Online/Pick-up In Store (BOPIS), Curbside Pickup, and Ship To Home (STH). Understanding that full experience gets complicated since connecting web analytics and Point of Sale (POS) systems typically require a custom solution. Ciara has worked through this scenario at both The Home Depot and WillowTree, and gets very tactical about it by walking through data collection, transformation, and integration ups and downs.

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