In B2B marketing, the buyer journey is anything but linear, spanning months and multiple touchpoints. Nadia explores how to bridge the gap between marketing efforts and sales outcomes through solid attribution strategies. She breaks down the essentials of data hygiene and keeping in alignment with your sales structure, whether lead-centric or account-based. Walk away equipped with:

• Best practices for cleaning and structuring data for reliable insights
• Techniques to map marketing metrics to your unique sales process
• A clear framework for implementing multi-touch attribution to cap