Do you know why your international marketing efforts or websites are less effective? Why some almost-closed deals go awry? Are you paying attention to differing cultures? Perhaps the Cost of Acquisition is too high due to a lack of trust from a potential customer. You can build trust at a very early stage (right on your home page), but this trust is entirely dependent on the culture of the visitor. Geddy shows how to use analytics to reveal the cultural differences of your international web visitors – and the impact on conversion.