When faced with governance, ethics, tools, methodologies, objectives and more, where do you start? Mohamed dives into a Digital Analytics & Personalization Assessment Model designed to ensure customer centricity. If your organization is going for personalization, pay heed to Mohamed’s stories about how this international, privately-owned energy supplier chose the tools, overcame the roadblocks, and reaped the benefits. Glean the important tips point the way for you to be successful as well.