Data Insights From What You DON'T Know - Marketing Analytics Summit

Data Insights From What You DON'T Know


Wednesday, June 21, 2023


3:30 pm


Pavilion Ballroom


We all focus data narratives on what is known from the data. This practice is a key baseline for success but too often, we ignore what we don’t know and how that can inform the narrative. Whether it is cookie-based measurement omitting iPhone users, look back windows that are too short for a buying cycle, or needed data that was never captured, Zamira and Brianna discuss how to change your approach to data stories to catch these blind spots … and what to do when you find them.

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