Most businesses operating today have more data than they know how to effectively use. Data is generated from an abundance of Marketing platforms and used in countless ways. Yet, only 30% of organizations have a well-articulated data strategy. This lack of strategy leaves organizations crippled. Siloed data sources, fractional customer journeys, manual processes, and inability to answer key business questions because of disparate data and poor data management practices are all reasons why organizations need a strategy behind their data. During this session, John shares how to effectively enable a highly functional data ecosystem. Transform your data, transform your business.