Craig’s been using GA since Urchin days and sharing tips on Device Mining for 6 years.  After analyzing hundreds of websites for device experience opportunities, coupled with device lab testing, Craig has mapped “device reality” to the GA4 Data model, in ways that will help us all improve UX and Conversion.  All this Device Mining knowledge is now available in a free Looker Studio dashboard.  In this session, Craig will explain why you need to do this analysis, what you will find and the best way to read the reports.  Most importantly, you’ll learn how to identify and fix the gaps in device experience for your product.