Diamond Sponsored Session - Performing meaningful analyses in highly regulated industries – case studies - Marketing Analytics Summit

Diamond Sponsored Session - Performing meaningful analyses in highly regulated industries – case studies

Date:

Tuesday, June 21, 2022

Time:

9:20 am

Room:

Milano I & II

Summary:

Law compliance and sectoral regulations are often regarded as blockers for quality online analytics as they can greatly limit the scope of data collected. They also limit your choice of analytics tools, as some of them can’t comply with restrictions or ensure data security. 

With case studies from the most regulated sectors, such as healthcare, finance and public, we will: 

  • prove that quality online analytics and compliance can go hand in hand
  • provide you with some tools to use, when Google Analytics can’t be an option
  • show you how to make consent mechanisms work in sync with a tag manager and anonymous tracking modes for the most optimal data collection setups
  • suggest a choice of hosting options to offer your analytics data adequate level of protection

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