In-house built analytics tools promise ultimate control but often become “DIY Detours”, costly, custom solutions that fail to deliver expected business value. Liz shares lessons learned from replacing a major off-the-shelf digital analytics platform and details how to thoroughly assess feature parity between custom and vendor digital analytics solutions. Learn to build a foundation of data trust and avoid critical stakeholder adoption challenges. See a practical, universal framework to establish clear value for analytics tools. Hear how to set essential business requirements to successfully land any complex analytics migration. And yes, Gen AI is embedded in each step of the framework.