User consent may appear simple, and it should be, right? But. It’s easy to drop the ball here – which you can’t afford when all aspects of your marketing performance hinge on correct, optimized, incontestable data collection. Doug shares his expertise and a wealth of experience doing this legally and ethically in this fast-changing ecosystem.

•             Why is consent management critical?
•             What is the potential impact on First Party data collection and quality?
•             How do you optimize first party data collection in an era of increasing regulation?