Ethical and Efficient Consent Management - Marketing Analytics Summit


Doug Hall

Ethical and Efficient Consent Management


Wednesday, May 12, 2021


9:05 am


User consent may appear simple, and it should be, right? But. It’s easy to drop the ball here – which you can’t afford when all aspects of your marketing performance hinge on correct, optimized, incontestable data collection. Doug shares his expertise and a wealth of experience doing this legally and ethically in this fast-changing ecosystem.

  •             Why is consent management critical?
  •             What is the potential impact on First Party data collection and quality?
  •             How do you optimize first party data collection in an era of increasing regulation?

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