Most customer journey analyses fail because the underlying data is inconsistent, incomplete, or stitched together poorly across platforms. Kyle walks through a hands-on, practical workflow for auditing, cleaning, and unifying journey data so analysts can trust the insights they share with stakeholders. The focus is on real implementation details—tagging, identity stitching, data governance, and the small gaps that quietly break journey reporting. See a clear workflow for auditing and cleaning journey data so you can quickly identify where accuracy breaks down. Pick up practical methods to reduce identity fragmentation and connect user behavior across devices and channels. Take home a straightforward blueprint for keeping journey data clean, consistent, and usable across dashboards and decision-making.