Full Day Workshop: Data Literacy and Visualization – The New Big Data Skills - Marketing Analytics Summit Las Vegas


Lee Feinberg

Full Day Workshop: Data Literacy and Visualization – The New Big Data Skills


Thursday, June 22, 2023


8:30 am


Summerlin A


“No matter how big your data, you must master storytelling and visualization to influence business decisions.”

Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.

Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization and change how teams work together.

This workshop is more than amazing ideas you can put into action immediately. The exercises build your confidence with practical ways to improve your visualizations and make it easy to see insights.

Are you ready to transform how your organization makes decisions and takes action?


The building blocks of visualization

  • An introduction to your brain
  • Understanding the six core traits
  • Deep dive on properly using color

Stories you may need to tell

  • Trends and Relationships
  • Comparisons, Range of Values
  • Differences, Targets vs. Actuals
  • Contest:@Ninja


  • Step 1: Ask the Magic Question™
  • Step 2: Transform to Action-oriented
  • Step 3: Develop the main ideas
  • Step 4: Arrange the storyline
  • Contest: the Gauntlet


  • Storyboards: Learn the three secrets
  • Exercise: Yes, you are creative!
  • Exercise: Viz Listener’s Worksheet™

DecisionViz helps you become a great communicator of data

Companies spend a tremendous amount of money and time on big data and visualization technology – then the investments have limited success or completely stall. They don’t give much thought to how people will use these new capabilities to drive decisions and take action. To make big data successful requires elevating teams with new skills in data visualization, turning data into stories, and changing how business and IT teams work together.


Lee Feinberg, Founder and President, DecisionViz

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O’Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau’s Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia’s Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

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