Getting Opportunistic with CRO Data - Marketing Analytics Summit


Sheena Green

Getting Opportunistic with CRO Data


Tuesday, June 20, 2023


10:00 am


Summerlin E


Conversion rate optimization is critical for driving sales and revenue. But when your CRO team isn’t delivering the massive growth as promised, it’s time to build and scale experimentation programs. Sheena highlights common CRO mistakes and the data-backed strategies and frameworks that keep them in check. Learn the best way to create a measurement strategy that effectively balances risk and reward and makes you the go-to analyst for the rest of the marketing department.

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