Google Analytics is illegal in the EU - key takeaways for analysts & marketers - Sponsored by Piwik PRO - Marketing Analytics Summit

Speakers:

Maciej Zawadzinski

Google Analytics is illegal in the EU - key takeaways for analysts & marketers - Sponsored by Piwik PRO

Date:

Wednesday, March 2, 2022

Time:

1:50 pm

Summary:

Several European data protection authorities ruled that the use of Google Analytics is illegal in the EU. 

  • What is the backstory behind these decisions? How will they impact digital marketing?
  • Will these decisions affect US-based companies?
  • How to configure your analytics to mitigate the compliance risks?

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