How Google Analytics 4 Can Help You Navigate a Cookie-Restricted World - Marketing Analytics Summit Livestream

Speakers:

Ken Williams

How Google Analytics 4 Can Help You Navigate a Cookie-Restricted World

date:

Monday, Feb 28, 2022

Time:

8:45 am

Summary:

Google Analytics 4 was designed to help marketers understand user behavior in a world of restricted and blocked cookies.  The purpose of this session is to explain how Google Analytics is evolving, and to demonstrate how the role of an Analytics tool is expected to change in the coming years.

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