How Google Analytics 4 Can Help You Navigate a Cookie-Restricted World - Marketing Analytics Summit Las Vegas

How Google Analytics 4 Can Help You Navigate a Cookie-Restricted World

date:

Monday, Feb 28, 2022

Time:

8:45 am

Summary:

Google Analytics 4 was designed to help marketers understand user behavior in a world of restricted and blocked cookies.  This workshop will cover three topics that every Analyst should know about Google Analytics 4:

  • What problems was Google Analytics 4 designed to solve with prior versions of Google Analytics?
  • Implementation tips and tricks to make sure your data is collected and appearing properly in reports.
  • How does Google Analytics 4 fit into the larger Google stack of products, and how will the role of an Analytics tool evolve in the coming years?

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