As the VP of the Consumer Growth team at Trader Interactive, Rachel is on the hook for boosting brand recognition, traffic, and profits. Her Masters in IT from Virginia Tech and 18 years of online marketing experience mean she’s more data and analytics savvy than most business stakeholders. But like them, she relies on data scientists and digital analysts to deliver robust, thoughtful, useful information. It’s not always a bed of roses. Rachel shares the client-side perspective so you can ramp up your game, put your best foot forward, and truly shine as an analyst.