Improving on Improvement: How to Rapidly Scale Experimentation - Marketing Analytics Summit Las Vegas

Improving on Improvement: How to Rapidly Scale Experimentation

date:

Wednesday, Mar 2, 2022

Time:

1:00 pm

Summary:

The value of experimentation is learning and insights; building a body of knowledge to make smarter business decisions–faster. To scale at speed, you’ll need to analyze your analysis to identify experimentation program inefficiencies, trends and patterns in the data, and new areas of opportunity and exploration. Shanelle shares findings from her time scaling an experimentation program in the messy middle between small business teams and enterprise-level business units. Learn how to analyze your experimentation archive to extract insights from your insights.

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