Integrating Digital Data to Better Understand Your Customers - Marketing Analytics Summit


Chris Meares

Integrating Digital Data to Better Understand Your Customers


Monday, May 10, 2021


12:00 pm


Does your organization struggle with combining data from different tools in one central place? Can you understand how your customers interact with your different products through different channels? Do you currently interact with your users through different channels such as push notifications, mobile marketing, email, A/B testing, search, display, and internal promotions? If yes, then this presentation is for you! Chris reveals how ViacomCBS is solving the issue of cross device attribution, retention, and product enhancements by capturing data from disparate sources, bringing that data together and analyzing it to better understand their customers at all touch points.

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