People, Process, Technology: which is that hardest? It’s the people! Krista shares real-world lessons from implementing GA4 and integrating multiple channels for a Retail Media Network. From navigating internal politics and shifting stakeholder landscapes to adapting to evolving requirements and re-scoping complex projects, Krista highlights make-or-break success factors of large-scale analytics initiatives.
              Managing competing priorities across diverse stakeholders
              Setting realistic timelines while staying agile
              Ensuring alignment between goals and execution
              Communicating effectively to maintain buy-in
              Turning setbacks into opportunities
This is a behind-the-scenes look at balancing technical precision with the human element with essential survival skills whether you’re a project lead, analyst, or stakeholder.