Keynote: Architecting a Data Culture by Hand - Marketing Analytics Summit


Lauren Stern

Keynote: Architecting a Data Culture by Hand


Tuesday, June 21, 2022


4:40 pm


Milano I & II


Between people, process, and technology, we all know that People is the hard part. Lauren was made responsible for using technology and process to bring data people together and helping them make the most of collaboration. She shares her journey from design, creation, and implementation of the Audi Data Science Portfolio; setting up teams and ensuring that projects are in alignment with the organization’s digital strategy. This is a story of herding cats, leveraging technology. and changing hearts and minds – filled with lessons learned and missteps to avoid.

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