Keynote: Confirming the Value of Analytics - Marketing Analytics Summit

Keynote: Confirming the Value of Analytics


Tuesday, June 20, 2023


4:20 pm


Pavilion Ballroom


Capturing, cleaning, compiling, and considering data to provide the best insights does not directly translate to solid business decisions. So, how do you determine the value of all the analytics team’s work? How do you connect the effort to the outcome? June describes the creation, delivery, and value of the analytics quarterly reports that go up the chain to where they appraise the headcount, set the strategy, and determine the budgets. These are the highlights and lowlights of reporting on analytics recommendation highlights and lowlights.

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