Keynote Conversation: Complexity and the Cost of Certainty - Marketing Analytics Summit Las Vegas

Keynote Conversation: Complexity and the Cost of Certainty

date:

Wednesday, Mar 2, 2022

Time:

12:15 pm

Summary:

Matt and Tim discuss the fallacy of the funnel, the absurdity of attribution, and the tragedy of targeting. Can you calculate the point of diminishing returns and determine – once and for all – that it simply costs too much to put the right ad in front of the right person at the right time? Caution: Matt and Tim have been talking about this for five years.

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