Keynote Conversation: Complexity and the Cost of Certainty
Wednesday, Mar 2, 2022
Matt and Tim discuss the fallacy of the funnel, the absurdity of attribution, and the tragedy of targeting. Can you calculate the point of diminishing returns and determine – once and for all – that it simply costs too much to put the right ad in front of the right person at the right time? Caution: Matt and Tim have been talking about this for five years.