Keynote: Data Stories: From Insightful to Inciteful - Marketing Analytics Summit


Wil Reynolds

Keynote: Data Stories: From Insightful to Inciteful


Wednesday, June 22, 2022


1:00 pm


Milano I & II


Too busy answering ad-hoc questions, cranking out reports, and cobbling together yet another dashboard to do the intriguing, creative, data-rich analysis that moves the needle? Well, brace yourself for some tough love. You don’t ‘get a chance’ to consult – you earn it. Nobody will give you initiative – you have to take it. That means knowing your work backward and forward, knowing the business goals inside and out, and knowing how to ensure your insights won’t go in one  ear and out the other. Finding a golden correlation is cool but getting that insight to incite action is golden. Wil provides the hot tips on making a difference.

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