Keynote: Embracing Generative AI for Analytics - Marketing Analytics Summit


Jim Sterne

Keynote: Embracing Generative AI for Analytics


Tuesday, June 4, 2024


On demand


ChatGPT ushered in a sea change in computation, and we need to change with it. Large Language Models are an entire new category of computing that can help you do (almost) everything. Jim starts with a clear explanation of what these tools do and how you can use them to the best advantage. It’s time to rewire your brain to view the keyboard and screen in a different way and understand how LLM’s can boost your productivity, make you a deeper thinker, and enhance your creativity. Important philosophical questions are followed by solid tactics for analytics reinforced by a whole new type of computing.

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