Keynote: Fostering Analytics Team Loyalty - Marketing Analytics Summit

Keynote: Fostering Analytics Team Loyalty

Date:

Tuesday, June 20, 2023

Time:

8:40 am

Room:

Pavilion Ballroom

Summary:

Retention matters when it comes to phone subscribers (Verizon), streaming service subscribers (Disney), and analytics team members (all of us). Josephine shares how she learned to be a valuable team player, foster loyalty in others, and fruitfully partner with stakeholders. Understanding data sources, tools, and processes are table stakes; now it’s time to up your game on the people side of the equation from partnering with data engineers, to gaining executive trust, and building a strong team. These are the new metrics for measuring success in analytics.

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